Pure Forme was started by Jenny Champion as an outlet for sharing news, tips and tricks for leading a happy and healthy lifestyle. Her site was originally designed to be a static, “pretty” site with no content management or blog.
We redesigned from the ground up, using WordPress and a ton of custom CSS, to give her site more of a chic magazine look. The inspiration page, was a compilation of Pinterest boards, along with the masonry jQuery plugin, to give the Pinterest look. Now, Pure Forme is a hip news outlet for all things fashion, health, and NYC!