Blog Posts


At the intersection of search and strategy

For Humans.

There is no real “trick” to search engine optimization (SEO). Telling your story, like you’re talking to a person, is perhaps the most important thing you can do. People are, after all, the ones who are ultimately going to be reading your content and making a buying decision.

Of course, there are always more things we can do to increase your page rank, but the most important is good content. Why? Because good content gets shared.

And eyeballs are perhaps the most powerful SEO metric.

The First Page

  • Research

    Get in the mind of the consumer. What are they searching for? How are they searching for it? What are they finding right now?

  • Write

    We'll help you to tell your story, so people can find you with ease. Better SEO starts with better story telling.

  • Test

    What do the analytics tell us? They share a story of their own. We'll help you analyze and interpret the data for better decision making.

  • Repeat

    SEO is not something you "do." It's a process, and it needs to be repeated. We'll help you listen to your users to create more engaging content.

Not Computers.

You can’t trick Google. It’s been tried. And it ended poorly. A good SEO strategy is based around good content, not good magic. There is no shortcut. No magical trick that will get you to the top of Google, or any other search engine. If you try to trick them, you may succeed in the short term, but it will cost you much more in the long term.

We’re in this for the long haul. We’re not trying to go out in a blaze of glory. Steady growth takes time. Steady growth starts with a good product. A good story. And grows from there.

So, really, is your product and story worth sharing?

Ready to get optimized?