ToutApp

At a Glance

ToutApp is an email marketing automation tool. They were later bought by Marketo, and then Adobe. They hired me to rebuild their site within the existing WordPress framework they already had. Their entire marketing team was familiar with how to upload and edit content, and they had an entire process for content marketing that had to be maintained.

Their site underwent multiple redesigns, until we landed on this version. Their design team worked tirelessly with me to ensure each part of the user experience was funneling visitors in to purchase. We worked on setting up blogs, and other content marketing strategies to allow more visibility across various Google searches.

I built their custom WordPress theme on top of a framework, to ensure it was responsive, intuitive, and fast.