About NH Pet Grooming

I worked with NH Pet Grooming to design and develop a fully custom WordPress website that showcases their services, simplifies booking, and improves visibility in local search. The site was built with a lightweight custom theme, using block-based editing via Gutenberg for easy content management and long-term scalability. I implemented performance best practices from the start, including optimized image handling, lazy loading, semantic HTML structure, and schema markup to support service-specific search enhancements.

On the SEO side, I conducted a full technical audit and implemented on-page optimizations across all key service pages, including keyword-targeted meta data, internal linking, and structured content layouts. I also set up local SEO elements such as Google Business Profile integration, NAP consistency, and localized landing pages for service & location areas. Content strategy has been an ongoing focus, with regular publishing, seasonal service updates, and high-intent copywriting.

Since launch, the website has seen a 12x increase in organic traffic, and the business has grown from an average of 3 monthly leads to over 30 — a 10x increase in inquiries, driven entirely by organic search improvements and conversion-focused design.

Media

Kegan is an army of one

5.0

January 22, 2025

Lisa Bennett, Owner, NH Pet Grooming

Our website has completely transformed our business. Before working with Kegan, we were averaging just a few inquiries per month. Now, thanks to the new site and ongoing SEO work, we get over 30 leads monthly — all from people finding us on Google. The design is clean, easy to update, and works great on mobile. Clients constantly tell us how easy it was to find and book us online. We’re so glad we invested in a custom-built WordPress site — it’s paid for itself many times over.