Instagram NYC is a passionate community, obsessed with all things related to the iPhone app Instagram. They had originally been using Tumblr, but wanted to change to a more robust platform, as the site was undergoing a change to be more news oriented.
We went with a basic two column layout and a right sidebar that consisted of their latest photos and tweets. They also have a photo challenge every week and host a ton of events, so the nav bar is a reflection of everything they do.
One of the cool things about WordPress 3.3 is it comes with the ability to import Tumblr posts, so integrating the old blog was very seamless.