About Identity Champion

The AAA Identity Champion team just finished a revamp of their product offerings, and needed a blog to manage content for their content marketing efforts. I built their blog on WordPress, to match the current branding of their app and other offerings.

The blog, which is now fully responsive for mobile and other devices, is built on top of a custom WordPress theme where a team of writers and bloggers can now fully manage all their content, categories, posts, etc. in an easy to use WordPress backend.

The most important consideration in everything was how well the site would rank in Google, and it was imperative this would be an SEO machine. From a development point of view, this site ranks 95 on mobile and 99 on desktop in the Google Lighthouse test.

We also needed a way to funnel users back to the app, so they sign up for the monthly AAA membership. I setup a few custom fields so that within each blog post the team can implement custom advertisements where users can receive discounts and other offers.

Finally, because they’re constantly evolving and changing features, I’ve been tasked with updating and maintaining everything as well, ensuring that their site will be fast and secure for a long time to come.

Media

Kegan is an army of one

5.0

June 22, 2021

Travis Culwell, Marketing & Design, AAA

Kegan is an army of one. We’ve worked with him on numerous WordPress projects, 2018-2023 and counting. He’s always current on tech and techniques, extremely responsive and thorough, and his infectious optimism fuels our projects forward. He’s a rare find.

Kegan made the entire process so easy

5.0

June 2, 2021

Sophie Bousset, Senior Product Marketer, AAA

Kegan made the entire process so easy, and he was really good at what he does. He can guide you through the process from A to Z, providing insights for key decisions.