About Watershed Analytics

Watershed Analytics was developed as a lightweight, modular marketing site built on WordPress with a strong emphasis on performance, accessibility, and maintainability. The primary goal was to deliver a flexible platform that aligns with the Watershed Analytics brand while empowering non-technical users to manage and scale content without needing a developer. To achieve this, the site was built entirely with Gutenberg blocks and a custom theme tailored to the project’s design and content requirements.

The custom theme leverages WordPress’s Full Site Editing (FSE) capabilities and uses theme.json to define global styles, typography, color palettes, and spacing rules—ensuring visual consistency across all templates. Custom block patterns were created to standardize content layout, enabling editors to quickly add service sections, callouts, and testimonials with minimal friction. By relying entirely on native WordPress functionality, the site remains lean and future-proof, free from dependence on heavy third-party page builders or bloated multipurpose themes.

Performance and SEO were key considerations from the outset. Scripts and styles were conditionally enqueued to minimize page load, with lazy loading and modern image formats (like WebP) improving visual performance. The site structure follows semantic HTML5 conventions, with accessible markup and a well-defined heading hierarchy to support screen readers and assistive technologies. Schema markup and thoughtful use of WordPress’s native SEO fields round out the technical foundation.

The result is a fast, responsive website with PageSpeed scores consistently in the high 90s, optimized for both desktop and mobile experiences. The modular block-based content system enables easy updates and expansion, giving the Watershed Analytics team full control over their web presence. With a clean technical architecture and solid baseline in place, the site is well-positioned to support future integrations like analytics dashboards, lead capture forms, or client-specific tools.

Media

He was responsive, thoughtful, and deeply invested in making sure the site reflected our brand and business goals

5.0

March 25, 2025

Melissa Turek, Chief Marketing Officer

We hired Kegan to build our entire website from the ground up — and he absolutely knocked it out of the park. From the initial concept through to launch, he was responsive, thoughtful, and deeply invested in making sure the site reflected our brand and business goals. Not only did they deliver a clean, modern, and intuitive design, but he also made sure the site was built for performance, SEO, and scalability. Every detail — from UX to backend functionality — was handled with care and expertise. He even put up with my multiple revisions :). Kegan took the time to understand our audience and offerings, and translated that into a site we’re incredibly proud to share with clients and prospects. If you’re looking for a web developer who’s skilled, reliable, and easy to work with, I can’t recommend Kegan highly enough!